Does your blond, white or bleached hair always end up with yellow undertones? It happens to be perfectly normal and is simply a sign that your hair is oxidizing. If you’re eager to get rid of these yellow undertones, however, there happens to be a simple and effective solution: PURPLE No-Yellow Shampoo. Discover its many benefits for yourself.

Yellow undertones explained

Yellow undertones refer to undesirable warm tones (yellow or orange tones) that can appear in your hair.

There are several factors that can lead to yellow undertones.

Very often, it is due to a poor bleaching process, specifically when the bleaching formula was not left to sit for long enough.

Oxidation is also one of the main causes of yellowing. Blond hair, in particular, tends to  turn yellow when it oxidizes and is also more sensitive to external aggressors (pollution, UV rays, frequent blow-drying), leaving it limp, fragile, porous… and yellow.

Dark hair that is coloured or bleached as well as blond hair that is lightened, often to shades of platinum or icy blonde, is usually more at risk of developing yellow undertones.

The same applies to hair that is naturally blonde or white, which can still develop yellow undertones, even though it has never been coloured!  

The miracle solution: PURPLE  No-Yellow Shampoo

PURPLE Shampoo is designed for those with grey or white hair—and, for the first time ever on the market—bleached hair. Thanks to its new-generation formula, PURPLE provides an ultra-effective solution that removes yellow undertones daily, softens hair fibre and revives shine.

How exactly does PURPLE No-Yellow Shampoo work?

PURPLE’s “blue” colour is designed to cancel out yellow or orange undertones common with blond hair. The pigments in the shampoo essentially remove the “warm” tones of the colour by counterbalancing the yellow.

A No-Yellow Shampoo that cares for your hair  

Sulfate and silicone free, PURPLE No-Yellow Shampoo’s formula is made even more effective thanks to three 100% natural active ingredients:

• Extract of Edelweiss, a plant that is able to withstand extreme conditions and whose  antioxidant properties provide essential protection.
• Cornflower extraction, recognized for its softening effect.
• Jojoba Milk, a new active ingredient, which strengthens the hydrolipidic fibre, hydrates and leaves hair healthy and soft, especially when it has been dried out by bleaching.

How to use PURPLE No-Yellow Shampoo

Forget all about blue shampoo that dries hair out and stains hair fibre. Thanks to Jojoba Milk and Cornflower, PURPLE neutralizes yellow undertones in blond, white or bleached hair, while providing it with much-needed care!

You can therefore use PURPLE 2 to 3 times a week, just like you would regular shampoo: apply to wet scalp, gently massage, then rinse. Repeat the application, allow to sit for 2 minutes, then rinse thoroughly.

Take things one step further

If your coloured hair has yellow undertones, it means that you should be taking extra steps to care for it.    

COLOR is the perfect line of products to help you do just that. The COLOR Mask and Shampoo make your colour last longer and keep your hair looking beautiful.

Another great option is to follow your PURPLE No-Yellow Shampoo with a hair Mask made for your specific needs.  

Have fine hair that lacks volume? PHYTOVOLUME Volumizing Jelly Mask is the perfect solution.

Is your hair dry and lacking shine? Give it the perfect dose of hydration with the PHYTOJOBA Moisturizing Mask!

And, if you don’t know which mask to choose, trust our experts for your haircare diagnosis!

And there you have it—the perfect solution for keeping your white, blond or bleached hair beautifully natural, radiant and silky soft!