PHYTOCOLOR

THE NEW GENERATION HAIR COLOR KIT

The PHYTO hair color experts create the first permanent hair color with botanical pigments, ammonia-free, combining coloring performance, hair's beauty and maintaining the scalp's integrity.

UP TO 74% BOTANICAL PIGMENTS DEPENDING ON THE SHADE

HIGHLY CONCENTRATED IN BOTANICAL PIGMENTS FOR A HIGHLY NUANCED COLOR

#BeautyandRespect
The PHYTOCOLOR formula is enriched with a mix of original botanical pigments derived from 5 dye-producing plants, selected for their superior pigmenting power. Their high concentration within the the pigmentary base, up to 74% depending on the shade, insures an intense color, natural and nuanced with luminous highlights, and acts as a shine booster.

DYER'S MADDER
(Rubia tinctoram L.)
The roots of this perennial plant contain strong red pigments known as "madder lake".

ALDER BUCKTHORN
(Rubia tinctoram L.)
The bark of this dye-producing shrub yields a reddish pigment that is used in golden-yellow to cinnamon-brown shades.

PLAINS COREOPSIS
(Rubia tinctoram L.)
This annual herbaceous plant produces red and yellow flowers. The flower stalks contain orange-yellow pigments that were already being used in the pre-Columbian civilizations.

DYER'S BROOM
(Rubia tinctoram L.)
Orange-yellow pigments are extracted from the flowering branches of this shrub. The name of the genus is thought to be derived from the word "gen", which means "small bush".

LOGWOOD
(Rubia tinctoram L.)
The pigments are extracted from the wood of its trunk and larger branches, and used to make dark colors. Logwood can also be combined with madder to make beautiful brown shades.