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Patrick Alès\u003C\u002FB>\u003Cbr>\nCREATOR AND FOUNDER OF THE BRAND\n\u003Cbr>\u003Cbr>\n1966\u003Cbr>\nInvention of the blow-dry \nby Patrick Alès. \n\u003Cbr>\u003Cbr>\n1967\u003Cbr>\nInvention of PHYTOTHERATHRIE, \u003Cbr>\nhair care by plants, from the Greek phyto=plants,\nthera=treatments and trix\u002Ftricos=hair.\n\u003Cbr>\u003Cbr>\n1969\u003Cbr>\nCreation of PHYTOSOLBA Laboratories. \u003Cbr>\nPatrick Alès never ceased working with scientists. His products are efficient. \nBut he relies on science to prove it and lets “the plants speak” to develop new products.\u003Cbr>\u003Cbr>\n\n1998 \u003Cbr>\nCreation of PHYTO SPECIFIC, \u003Cbr>\na range of hair products for curly, coiled or relaxed hair; \nthe number one high-end ethnic hair care range, distributed on the selective market.",{"id":202,"name":504,"alternativeText":505,"caption":505,"width":506,"height":506,"formats":507,"hash":534,"ext":509,"mime":512,"size":535,"url":536,"previewUrl":10,"provider":537,"provider_metadata":10,"created_at":538,"updated_at":539},"banniere_Header_LP_mobile_f057c066be.jpeg","",1024,{"large":508,"small":516,"medium":522,"thumbnail":528},{"ext":509,"url":510,"hash":511,"mime":512,"name":513,"path":10,"size":514,"width":515,"height":515},".jpeg","https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Flarge_banniere_Header_LP_mobile_f057c066be_0d472faf4b.jpeg","large_banniere_Header_LP_mobile_f057c066be_0d472faf4b","image\u002Fjpeg","large_banniere_Header_LP_mobile_f057c066be.jpeg",109.36,1000,{"ext":509,"url":517,"hash":518,"mime":512,"name":519,"path":10,"size":520,"width":521,"height":521},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fsmall_banniere_Header_LP_mobile_f057c066be_0d472faf4b.jpeg","small_banniere_Header_LP_mobile_f057c066be_0d472faf4b","small_banniere_Header_LP_mobile_f057c066be.jpeg",39.64,500,{"ext":509,"url":523,"hash":524,"mime":512,"name":525,"path":10,"size":526,"width":527,"height":527},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fmedium_banniere_Header_LP_mobile_f057c066be_0d472faf4b.jpeg","medium_banniere_Header_LP_mobile_f057c066be_0d472faf4b","medium_banniere_Header_LP_mobile_f057c066be.jpeg",73.86,750,{"ext":509,"url":529,"hash":530,"mime":512,"name":531,"path":10,"size":532,"width":533,"height":533},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fthumbnail_banniere_Header_LP_mobile_f057c066be_0d472faf4b.jpeg","thumbnail_banniere_Header_LP_mobile_f057c066be_0d472faf4b","thumbnail_banniere_Header_LP_mobile_f057c066be.jpeg",6.13,156,"banniere_Header_LP_mobile_f057c066be_0d472faf4b",111.61,"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fbanniere_Header_LP_mobile_f057c066be_0d472faf4b.jpeg","aws-s3","2022-03-01T18:39:14.279Z","2022-03-01T18:39:14.289Z",{"__component":541,"id":126,"title":542,"description":543,"visible":16,"subtitle":10,"button":10,"image":544},"block.block-right","Patrick Alès' story","\u003Cstrong>The story of two passions: Hair and plants\u003C\u002Fstrong>\u003Cbr>\nPHYTO was conceived by celebrity hairdresser Patrick Alès, \nlong before the emergence of environmental awareness and botanical hair care trends. \u003Cbr>\nIt all started when Patrick Alès was a salon apprentice in Paris during the 1950's. \u003Cbr>\nHe noticed that chemically-laden products were taking a serious toll on the hands of the hairdresser's \nand the hair of their clientele.\u003Cbr>\nThe first seeds of his idea for a much gentler, less harmful range of hair products were quietly sown.\n\u003Cbr>\u003Cbr>\nFascinated by nature, he decided to study the power of plants, \ntheir history of use in traditional medicine, and the role they might play \nto reveal hair’s natural beauty. It was finding ways to rescue his clients’ dry, \nbleached-out locks in the sixties that inspired his first products: \nHUILE D’ALÈS and PHYTO 7.\nIn 1965, Patrick Alès presented PHYTO to the public along \nwith the opening of his very own salon near the Champs Élysées, still open today, \nwhere his A-list clients such as Brigitte Bardot, Catherine Deneuve, and Jacqueline Kennedy Onassis \nbecame beneficiaries of his new botanical hair care brand.\n\n\nPHYTO WAS BORN.\nIt was an instant smash on a worldwide scale.",{"id":545,"name":546,"alternativeText":505,"caption":505,"width":521,"height":547,"formats":548,"hash":560,"ext":509,"mime":512,"size":561,"url":562,"previewUrl":10,"provider":537,"provider_metadata":10,"created_at":563,"updated_at":564},110,"5bcf2cb19daec_500x700_Ales_min_4c87628384.jpeg",700,{"small":549,"thumbnail":555},{"ext":509,"url":550,"hash":551,"mime":512,"name":552,"path":10,"size":553,"width":554,"height":521},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fsmall_5bcf2cb19daec_500x700_Ales_min_4c87628384_524021915b.jpeg","small_5bcf2cb19daec_500x700_Ales_min_4c87628384_524021915b","small_5bcf2cb19daec_500x700_Ales_min_4c87628384.jpeg",32.89,357,{"ext":509,"url":556,"hash":557,"mime":512,"name":558,"path":10,"size":559,"width":202,"height":533},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fthumbnail_5bcf2cb19daec_500x700_Ales_min_4c87628384_524021915b.jpeg","thumbnail_5bcf2cb19daec_500x700_Ales_min_4c87628384_524021915b","thumbnail_5bcf2cb19daec_500x700_Ales_min_4c87628384.jpeg",4.18,"5bcf2cb19daec_500x700_Ales_min_4c87628384_524021915b",58.77,"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002F5bcf2cb19daec_500x700_Ales_min_4c87628384_524021915b.jpeg","2022-03-01T18:39:14.112Z","2022-03-01T18:39:14.121Z",{"__component":499,"id":566,"title":567,"description":568,"visible":16,"subtitle":10,"button":10,"image":569},42,"Phytothératrie","\u003Cstrong>Greek: Phyto = plants, thera = care, thrie = hair\u003C\u002Fstrong>\u003Cbr>\nAs he was steadily building his reputation through his haircuts \nand later his “brushing” hair style (French word for blow-dry) \nwhich he created in 1966, Patrick Alès was already thinking about avoiding the damage \nthat chemicals used in professional products were causing \nto the hair and the hands of the hairdressers. \n\u003Cbr>\u003Cbr>\nWith a motto that he will always keep: \u003Cb>“Primum, Non Nocere” \u003C\u002FB>\n(first, do no harm), and a conviction that if plants have cosmetics virtues \nfor the skin, they must also have some for the hair – Patrick Alès \nbegan to study plants with the most beneficial properties for the hair and scalp.\n\u003Cbr>\u003Cbr>\nIn 1967, he created PHYTOTHÉRATHRIE*, \na ground-breaking concept of treating hair through plants, \nand to this day inseparable to the brand identity: \n\u003Cbr>\u003Cbr>\n\u003Cb>BEAUTIFUL AND HEALTHY HAIR THROUGH PLANTS. \u003C\u002Fb>\u003Cbr>\n“The ecosystem of the hair and scalp is alive and precious. \u003Cbr>PHYTO’s mission is to treat them with care and respect” \u003Cbr>\n- Patrick Alès",{"id":570,"name":571,"alternativeText":505,"caption":505,"width":506,"height":506,"formats":572,"hash":593,"ext":509,"mime":512,"size":594,"url":595,"previewUrl":10,"provider":537,"provider_metadata":10,"created_at":596,"updated_at":597},109,"phyto_RE_30_d3658f449e.jpeg",{"large":573,"small":578,"medium":583,"thumbnail":588},{"ext":509,"url":574,"hash":575,"mime":512,"name":576,"path":10,"size":577,"width":515,"height":515},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Flarge_phyto_RE_30_d3658f449e_c4c4036c75.jpeg","large_phyto_RE_30_d3658f449e_c4c4036c75","large_phyto_RE_30_d3658f449e.jpeg",96.29,{"ext":509,"url":579,"hash":580,"mime":512,"name":581,"path":10,"size":582,"width":521,"height":521},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fsmall_phyto_RE_30_d3658f449e_c4c4036c75.jpeg","small_phyto_RE_30_d3658f449e_c4c4036c75","small_phyto_RE_30_d3658f449e.jpeg",31.47,{"ext":509,"url":584,"hash":585,"mime":512,"name":586,"path":10,"size":587,"width":527,"height":527},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fmedium_phyto_RE_30_d3658f449e_c4c4036c75.jpeg","medium_phyto_RE_30_d3658f449e_c4c4036c75","medium_phyto_RE_30_d3658f449e.jpeg",61.46,{"ext":509,"url":589,"hash":590,"mime":512,"name":591,"path":10,"size":592,"width":533,"height":533},"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fthumbnail_phyto_RE_30_d3658f449e_c4c4036c75.jpeg","thumbnail_phyto_RE_30_d3658f449e_c4c4036c75","thumbnail_phyto_RE_30_d3658f449e.jpeg",5.8,"phyto_RE_30_d3658f449e_c4c4036c75",99.67,"https:\u002F\u002Fstrapi-usph-prod.s3.amazonaws.com\u002Fphyto_RE_30_d3658f449e_c4c4036c75.jpeg","2022-03-01T18:39:14.012Z","2022-03-01T18:39:14.031Z","1ère marque à révéler la puissance végétale au service de la beauté des cheveux. PHYTO prend soin du cheveu dans sa globalité, en respectant l’écosystème capillaire",{}]