Newsletter #PHYTO

Frizz: this short, cute little word hides its game well. Because in reality, frizz is causing a lot of trouble to the beauty of our hair! Whether for straight hair, which dreams of smooth, shiny and soft hair, or for curly hair, which suffers from imprecise and indefinite curls, frizz is a nightmare! The good news is that they're easy to discipline. All it takes is the right gestures, and the right haircare, every day! Let's get this problem out of our hair right away.

Frizz: what is it?

Frizz is nothing but open, spiky hair cuticles, a sign of a lack of hydration and nutrition at the heart of the hair fibre.

In fact, when hair is well hydrated and the hydrolipidic film is healthy, the cuticles, the small scales that surround the hair, are closed. The result: soft, healthy hair.

On the other hand, open cuticles are evidence of an intense lack of moisture.

Why does some hair have more frizz in the summer? Because when humidity levels are high, water particles in the atmosphere cling to the dry cuticle, lifting it and giving it frizz.

PHYTODEFRISANT, the new anti-frizz line

Finally—there’s a solution for frizzy, untamed hair: the PHYTODEFRISANT anti-frizz line! These amazing products manage to take control of unruly hair thanks to their carefully selected natural ingredients. In fact, 98% of PHYTODEFRISANT’s ingredients are of natural origin. Some of the key products are:

• Mallow extraction, PHYTO Paris’s signature ingredient, for smoothing and hydrating action, which also restricts hair fibre’s absorption of humidity;
• Kukui Oil which intensely strengthens and nourishes the hair fibre;
• Quinoa proteins which fill in the gaps of damaged hair cuticle in order to reduce porosity and prevent moisture from penetrating.

A simple 3-step anti-frizz routine  

Because you have better things to do than spend hours blow-drying and styling your hair, PHYTODEFRISANT provides the solution with a simple and natural 3-step routine.

Step 1: Gently cleanse hair and begin the smoothing process with the Anti-frizz Shampoo.

This oil-based shampoo nourishes and naturally tames frizzy hair. Kukui Oil intensely nourishes hair fibre without weighing it down while Quinoa Proteins protect protect hair by forming a supple film. Smoothed, detangled, supple and silky, hair is then easy to style. Rid of frizz and protected from humidity, hair is light and refined!

Recommended use: because it is a concentrated formula, a pea-sized amount of product is enough to cleanse your scalp. Rinse and shampoo a second time to increase the effectiveness of the active ingredients.

Step 2: Make styling easier and tame your hair with the Anti-frizz Blow-dry Balm.  

This cult product has been the best-kept secret of perfectly coiffed women for over 50 years. Enriched with a hair-taming Botanical Complex and Guar Gum, this lightweight, non-sticky and non-greasy formula has an invisible finish and softens hair fibre to prepare it for blow-drying. Its thermo-active formula protects hair from humidity and the heat of the blow dryer, smoothes frizz and keeps hair in place. Hydrated and strengthened, hair stays soft, supple and shiny for a long, long, long time! 

The result? A absolute perfect salon-worthy blow-out.

Recommended use: After shampooing, apply a pea-sized amount of the product to very wet hair. Comb through from root to tip. Do not rinse and immediately begin styling or blow-drying. You can also choose to let your hair dry naturally, which will also leave your hair smooth and tamed. 

Step 3: Tame frizz and keep your hair looking flawless thanks to the Touch-up product

The secret is in the smoothing brush. This innovative salon-inspired applicator will help correct stubborn frizz that tends to pop up after a workout or whenever it is humid.

The brush allows you to apply an invisible gel that is non-sticky and dries instantly without leaving hair wet or affecting its texture. The gel acts as an anti-frizz, anti-humidity and anti-static barrier that helps hair stay smooth and supple all day long!  

Recommended use: Turn the applicator to the ON position and place a small amount of the product on the back of your hand. Gently run the brush through the gel and sweep the product on your roots and the strands of hair that frame your face to tame frizz and those baby hairs. To smooth the lengths of your hair, warm up a pea-sized amount of the product by rubbing your hands together and apply it strand by strand to restore shine and polish your style by taming humidity-induced puffiness.   

Visible results—both immediate and long term

Try it for yourself and experience the results of our clinical studies:  

• 72-hour anti-frizz protection, up to 80% d’humidity*.
• Hair that stays tamed, even in the most extreme conditions.
• Long-lasting blow-outs and styling.
• Perfectly controlled volume.

Add these three products to your haircare routine today, and say goodbye to untamed hair.

*Strand test using the 3 products in the PHYTODEFRISANT routine. In vitro test.